ojs2 has produced an error Message: WARNING: unlink(/home/journal.trunojoyo.ac.id/public_html/cache/fc-pluginSettings-47-objectsforreviewplugin.php): No such file or directory In file: /home/journal.trunojoyo.ac.id/public_html/lib/pkp/classes/cache/FileCache.inc.php At line: 57 Stacktrace: File: (unknown) line (unknown) Function: PKPApplication->errorHandler(2, "unlink(/home/journal.trunojoyo.ac.id/public_html/cache/fc-pluginSettings-47-objectsforreviewplugin.php): No such file or directory", "/home/journal.trunojoyo.ac.id/public_html/lib/pkp/classes/cache/FileCache.inc.php", 57, Array(0)) File: /home/journal.trunojoyo.ac.id/public_html/lib/pkp/classes/cache/FileCache.inc.php line 57 Function: unlink("/home/journal.trunojoyo.ac.id/public_html/cache/fc-pluginSettings-47-objectsforreviewplugin.php") File: /home/journal.trunojoyo.ac.id/public_html/lib/pkp/classes/cache/FileCache.inc.php line 78 Function: FileCache->flush() File: /home/journal.trunojoyo.ac.id/public_html/classes/plugins/PluginSettingsDAO.inc.php line 59 Function: FileCache->setCache("enabled", Null) File: (unknown) line (unknown) Function: PluginSettingsDAO->_cacheMiss(Object(FileCache), "enabled") File: /home/journal.trunojoyo.ac.id/public_html/lib/pkp/classes/cache/GenericCache.inc.php line 63 Function: call_user_func_array(Array(2), Array(2)) File: /home/journal.trunojoyo.ac.id/public_html/classes/plugins/PluginSettingsDAO.inc.php line 50 Function: GenericCache->get("enabled") File: (unknown) line (unknown) Function: PluginSettingsDAO->getSetting("47", "objectsforreviewplugin", "enabled") File: /home/journal.trunojoyo.ac.id/public_html/lib/pkp/classes/plugins/PKPPlugin.inc.php line 376 Function: call_user_func_array(Array(2), Array(3)) File: /home/journal.trunojoyo.ac.id/public_html/lib/pkp/classes/plugins/LazyLoadPlugin.inc.php line 69 Function: PKPPlugin->getContextSpecificSetting(Array(1), "enabled") File: /home/journal.trunojoyo.ac.id/public_html/plugins/generic/objectsForReview/ObjectsForReviewPlugin.inc.php line 57 Function: LazyLoadPlugin->getEnabled() File: /home/journal.trunojoyo.ac.id/public_html/lib/pkp/classes/plugins/PluginRegistry.inc.php line 66 Function: ObjectsForReviewPlugin->register("generic", "plugins/generic/objectsForReview") File: /home/journal.trunojoyo.ac.id/public_html/lib/pkp/classes/plugins/PluginRegistry.inc.php line 137 Function: PluginRegistry->register("generic", Object(ObjectsForReviewPlugin), "plugins/generic/objectsForReview") File: /home/journal.trunojoyo.ac.id/public_html/lib/pkp/classes/core/Dispatcher.inc.php line 132 Function: PluginRegistry->loadCategory("generic", True) File: /home/journal.trunojoyo.ac.id/public_html/lib/pkp/classes/core/PKPApplication.inc.php line 178 Function: Dispatcher->dispatch(Object(Request)) File: /home/journal.trunojoyo.ac.id/public_html/index.php line 64 Function: PKPApplication->execute() Server info: OS: Linux PHP Version: 5.6.40 Apache Version: N/A DB Driver: mysql DB server version: 5.5.65-MariaDB
Strategi Pemasaran Meningkatkan Volume Penjualan Produk Pada PT. Indomarco Adi Prima Sub DC Pamekasan | Mufidah | Jurnal Kajian Ilmu Manajemen (JKIM)

Strategi Pemasaran Meningkatkan Volume Penjualan Produk Pada PT. Indomarco Adi Prima Sub DC Pamekasan

Diana Mufidah, Muh. Syarif

Abstract


This study aims to determine marketing strategies in increasing product sales volume at PT. Indomarco Adi Prima Sub DC Pamekasan. The approach used in this research is qualitative, through interviews and direct observation. using the SWOT analysis technique. The results of the research show that the marketing strategy carried out by PT. Indomarco Adi Prima has carried out the strategy appropriately and correctly and the SWOT analysis calculations listed in the carteseus diagram show that PT. Indomarco Adi Prima is in quadrant 1 position, namely growth where the company can develop, maintain and improve the quality of existing products so that people continue to trust PT. Indomarco Adi Prima products. The recommended strategy that can be implemented by PT. Indomarco is a growth oriented strategy, meaning that PT. Indomarco's sales strategy is in good condition so that it is possible to continue to expand, enlarge or widen the target market and achieve progress by taking advantage of the strengths and opportunities possessed by PT. Indomarco Adi Prima Sub DC Pamekasan.


Full Text:

PDF

References


Daryanto (2013). Manajemen Pemasaran. Cetakan 1. Bandung: Satu Nusa.

Dwi Putra Jurusan Pendidikan Ekonomi, F., Kunci, K., Produksi, B., & dan Volume Penjualan, L. (n.d.). PENGARUH VOLUME PENJUALAN DAN BIAYA PRODUKSI KALUNG TERHADAP LABA PADA HIDAYAH SHOP KUTA-BADUNG.

Eti, K. (2019). Strategi Pemasaran Dalam Upaya Meningkatkan Volume Penjualan. 11.

Effendi dkk. (2022). Strategi pemasaran. Sumatera Barat: PT. Global Eksekutif Tekonologi.wzi Marissa, Grace Haque dkk. (2021). Strategi Pemasaran Konsep, Teori dan Implemetasi. Tanggerang Selatan: Pascal Book.

Fathor and Fatmariyah. 2023. Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia. International Review of Management and Marketing, 2023, 13(3), 25-32.

Jannah, M., &Pranjoto, G. H. 2023. Why Do Tourists Have Revisit Intention? The Effect of Customer Experience as a Marketing Strategy. Proceedings of the 2nd Maritime, Economics and Business International Conference.

Kottler dan keller (2018). Principle of Marketing. Edisi 17 jilid 2. England: Pearson Eucation Limited.

Manajemen, P. S., Ilmu, F., Dan, S., & Batam, U. P. (2022). Pengaruh strategi pemasaran, pelayanan dan promosi terhadap minat beli pada pt glory point batam.

Penjualan, P. (2017). ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN MOTOR SUZUKI SATRIA FU PADA PT. SUNINDO VARIA MOTOR GEMILANG MEDAN Esterlina Hutabarat. 3(1).

Pitri, T. (2023). Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian The Effect of Marketing Strategy on Purchasing Decisions. 1(2), 87–98.

Qomaruddin, N., & Prabowo, B. (2023). Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Di Kedai Ms18 Lamongan. SEIKO : Journal of Management & Business, 6(1), 231–241.

Rusmawati D. (2017). Penerapan Strategi Segmentasi Pasar dan Positioning Produk dengan Pendekatan Anaslisi SWOT untuk Peningkatan Penjualan pada UD. surya Gemilang Surabaya. Fakultas Ekonomi: Universitas Islam Lamongan.

Ulfithroh, N. (2023). Strategi Pemasaran dan Harga dalam Upaya Peningkatan Efektivitas Penjulan Sensor Ac di CV. Fassa Group Bandung. Jurnal Pendidikan Tambusai, 7, 2016–2023. https://www.jptam.org/index.php/jptam/article/view/5519%0Ahttps://www.jptam.org/index.php/jptam/article/download/5519/4628

(Wahdiniwaty et al., n.d.) Wahdiniwaty, R., Deri Firmansyah, Ms., & Nanang Suryana, M. (n.d.). Strategi Pemasaran Digital Perspektif Teoriris dan Praktik. Penerbit CV. Eureka Media Aksara. PENERBIT CV. EUREKA MEDIA AKSARA.

Wawolumaya, E. D., Tampi, D. L., Rogahang, J. J., & ... (2022). Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Volume Penjualan Pada Rose Collection. … : Journal Of …, 134–141. https://journal.universitaspahlawan.ac.id/index.php/Innovative/article/view/3344%0Ahttps://journal.universitaspahlawan.ac.id/index.php/Innovative/article/download/3344/219.




DOI: https://doi.org/10.21107/jkim.v4i4.26802

Refbacks

  • There are currently no refbacks.