Implementasi Islamic Marketing Mix 9P Terhadap Pendapatan Hotel Syariah Namira Surabaya

Abstract

Islamic marketing mix is one part of a marketing strategy that can help business people to plan good product marketing so as to achieve sales targets. In the sharia hotel Namira Surabaya although it still has shortcomings but managed to achieve a fairly high income, so this research was conducted to answer the formulation This research is a type of qualitative research that is to examine and analyze a phenomenon or condition of the object of research. Then describe the phenomenon captured directly by the researcher in depth, detail and thoroughly. Then the source of the researcher's data is obtained from primary data and secondary data by collecting data from interviews with related parties as well as from observations and documentation.

From the results of this study that from several elements of the Islamic marketing mix 9P which has been implemented well by implementing an Islamic marketing mix that pays attention to Islamic elements in it will help the hotel will develop more and one of them is in terms of revenue. Revenue at Namira Surabaya sharia hotel has increased every year, it shows that Namira Surabaya sharia hotel in conducting transactions adheres to Islamic principles such as being honest and fair to consumers so as to bring them success.

Keywords: islamic marketing mix; revenue; hotel syariah Namira Surabaya